How to Get Featured in ChatGPT Search Results

The use of neural networks for information search is growing rapidly. By 2025, over 35% of Russians prefer ChatGPT and similar tools over traditional search engines. According to Ahrefs, the integration of AI-generated answers in Google has significantly affected user behavior: from March 2024 to March 2025, the CTR for informational queries dropped from 7.3% to 2.6% for top-ranking websites. As a result, many content platforms have lost around 30% of organic traffic since the beginning of the year.

To avoid further traffic loss, website owners need to focus on getting their content into GPT responses.

AEO vs. GEO: What They Are and Why They Matter

• AEO (Answer Engine Optimization) involves optimizing content so that AI generates direct answers based on your site’s material, mentioning your brand, product, or service.

• GEO (Generative Engine Optimization) targets content formatting and accessibility for generative AI models, increasing the chances that ChatGPT and similar systems cite your site as a source with a backlink.

Why Companies Want to Be in GPT Results

More than 2.5 billion queries are sent to ChatGPT every day. From early 2022 to mid-2024, interest in these technologies grew 15x. By the end of 2024, 63% of Russians had used AI in daily life, and by 2025, 35% used it professionally.

Some predictions suggest that by 2026, Google could lose up to 25% of its organic traffic due to AI adoption. For businesses, missing from AI-generated responses means decreased visibility and user reach.

How ChatGPT Generates Responses

Free Mode

Responses are generated using training data — open sources such as websites, books, articles, forums, documentation, code, etc.

Web Browsing Mode (Subscription)

In browsing mode, ChatGPT uses Bing to search in real time, analyze pages, and generate context-rich summaries. The process involves:

• Sending refined search queries

• Reading multiple sources

• Narrowing down results for relevance

For example: a query like “profitable ad verticals in 2025” might be followed by deeper searches such as “Facebook Ads verticals” or “nutra creatives 2025”.

Key Factors for Getting Featured by ChatGPT

1. Site Must Be Indexed by Bing

Since ChatGPT browsing uses Bing, your site must be visible there. Use IndexNow (via WordPress, Wix, Shopify plugins) for fast indexing.

2. Semantic and Structured Markup

Use:

• Proper heading hierarchy

• Schema markup (e.g., FAQPage, Q&A)

• Semantic tags

This helps AI models interpret your content more accurately.

3. Entity Inclusion

Mention:

• Brands, verticals, partners (e.g., VAVADA, 1win, PIN-UP Partners)

• Specific formats like expert interviews, vertical case studies, or affiliate programs

This helps GPT connect your content with user queries.

4. Technical SEO

Use tools like MoreLogin to:

• Test how AI and search engines perceive your site

• Simulate user behavior

• Fine-tune behavior signals

5. Content Quality and Structure

• Write clearly for humans

• Use facts, examples, numbers

• Keep data updated

• Maintain topical focus

• Ensure fast loading and mobile optimization

6. Author and Brand Trust

• Include “About Us” sections

• Highlight team credentials

• Get mentions from trusted platforms: Wikipedia, LinkedIn, VC.ru, Quora, Habr, Reddit

7. Syndication and Discoverability

• Submit to Bing and Google Discover

• Use open RSS feeds

• Add Wikipedia entries where possible

The “Share with AI” Button: How It Works

Adding a “Ask AI” or “Share with ChatGPT” button on your site allows users to ask ChatGPT about your content. When clicked:

• The chat window opens with your content preloaded

• The prompt and your URL are stored in ChatGPT’s logs

• Increases chance of being cited in other responses

Implementation options:

• HTML link with proper URL

• GitHub plugin for WordPress

• Embedded UX features like “Find similar offers” in traffic arbitrage cases

Can You Track If Your Site Is Cited by GPT?

There’s no direct way to track inclusion in ChatGPT outputs. You can ask questions like:

• “Do you know the site [your site]?”

• “What can you tell me about [your site]?”

• “Is [your site] mentioned often?”

But this is not a reliable method for gauging real-time or frequent inclusion in user responses.

Is GPT Traffic Valuable?

Currently, direct traffic from ChatGPT is low, especially in grey niches like traffic arbitrage, due to limited relevance in GPT responses. Moreover, OpenAI does not provide click-through analytics.

Still, GPT traffic is qualitatively similar to organic search traffic — users seek relevant, helpful information. Its share will likely grow.

Conclusion

GPT-generated search results won’t fully replace traditional SEO or search engines, and AEO/GEO won’t replace SEO, but:

• AI is already reshaping traffic flows

• You must optimize for AI visibility now to maintain presence

By implementing Bing indexing, structured markup, high-quality content, and entity mentions, you significantly increase the chances of being featured in AI responses.