Farming in traffic arbitrage | How farming accounts works

Farming in traffic arbitrage | How farming accounts works

2025-06-27 14:47:00MoreLogin
Who are farmers and how their work is organized, a full analysis together with the MoreLogin browser.

If you're planning to launch apps in gray niches (gambling, dating, adult, etc.), a developer account is essential. It's through this account that you upload apps to the store, enabling ASO promotion, traffic acquisition, and the rest of the process. However, each year it becomes increasingly difficult and expensive to get a working console.

This is where farming comes in — a method of creating accounts independently, which is especially relevant given the rising costs and stricter moderation. Let’s take a look at what the market looks like in 2025, what a farming team consists of, and whether the whole operation is actually profitable.

Who Are Farmers and How Their Work Is Structured

These days, casually “farming a couple of accounts” is a thing of the past. Farming has evolved into a structured business with defined roles and control systems.

A typical farming team includes:

  • Technicians – they set up anti-detect environments, virtual machines, proxies, and fingerprints to ensure accounts don’t get flagged during registration.

  • Line farmers – the “hands-on workers” who register accounts following detailed checklists for specific geos.

  • Testers – they monitor which methods survive longer and update the guidelines accordingly.

  • Managers – they organize operations, keep records, and sometimes handle communication with sellers and buyers.

If you have dozens of farmers, the team may be split by function: Google, iOS, testing, app uploads, etc. This becomes crucial at scale.

Google Play Developer Account: Cost and Creation

As of 2025, Google continues to tighten the screws on new developers, but the market has adapted. There are two types of accounts:

1. Personal

Requirements:

  • ID photo/scan — $4–7

  • Proxy — $2–4/month

  • Virtual number — $5

  • Google registration fee — $25 (one-time)

Total: around $40–45 if done independently.

2. Corporate

Same as personal, plus:

  • Domain + corporate email — $8–15

  • DUNS number — $10–20

  • Sometimes — company documents (real or fake)

Total: around $65–80 when farmed as a team.

Market prices:

  • Personal account from solo farmers: $70–90, on marketplaces: from $110

  • Corporate account: $100–200, depending on account “health”

Apple Developer Account: Challenges and Costs

With the App Store, things are tougher. Manual moderation is in place, and any red flag leads to rejection. Still, accounts follow the same split:

1. Personal Apple Developer

Requirements:

  • Apple ID — $1–2

  • Proxy — $3

  • Phone number — $5

  • Bank card with matching BIN geo — $5

  • Apple fee — $99/year

All components must match regionally, otherwise registration is rejected.

Total: $110–120 on average.

2. Organization Account

Includes all from personal, plus:

  • DUNS number

  • Domain + business email

  • Possibly — a support call with Apple

Cost: from $130 if self-registered, up to $250 on the market

Difficulty: even after full registration, Apple may deny activation without explanation.

Why Accounts Get Banned and What’s New in 2025

By 2025, the era of easy Google Play publishing is over. The traffic arbitrage market, which treated developer accounts as expendable, is now facing a new reality: Google's physical verification has become standard.

This goes beyond ID/photo checks — in some cases, Google now requires actual developer identification, including:

  • Video calls

  • Voice verification

  • IP and geolocation matching

  • Deep billing scrutiny

This KYC-level review comes with no clear rules and no support-based appeal process.

Result: thousands of accounts made “the old way” are getting mass-banned. Traffic arbitrage teams are hit hardest — since they usually upload unofficial or gray-area apps, their moderation success rate is near zero. Even clean apps are getting flagged if the accounts don’t pass invisible new filters.

Hints of this shift appeared in late 2023, with mysterious bans occurring 2–3 days after paying the developer fee. By early 2024, it was clear: Google verifies not just accounts but also user behavior, infrastructure (browsers, proxies, hardware), and patterns resembling farming.

Where teams used to register hundreds of accounts weekly, now even one live, approved account is a cause for celebration.

Even aged accounts with no apps uploaded are flagged — Google treats them as suspiciously as new ones. Uploading even a clean app to one of these can trigger an automatic ban and a “High risk” label.

Strategic Shifts and Market Response

In this stormy environment, many arbitrage teams are shutting down Android operations and pivoting to iOS. Despite its higher entry barriers, App Store moderation offers more transparency and some chance to understand rejections — unlike Google, which offers no feedback.

Some teams chose another path: buying working developer consoles with history, which caused prices for such accounts to spike. Accounts with at least one successful upload can now sell for several hundred dollars — simply because they’re “alive.”

But even this isn't foolproof — Google updates its algorithms constantly. An account that passed yesterday can be banned today for:

  • Abnormal console session

  • Suspicious proxy

  • Repeated patterns in app metadata

So is it still worth working with Android via Google Play?
The answer: Yes, for large teams with the right infrastructure, anti-detect tools, and testing capabilities — but only with constant adaptation.
No, for newcomers — they’ll quickly hit a wall of bans and wasted budgets without access to current methods or experience.

Google has made it clear: it no longer tolerates gray traffic and is actively cleansing its platform of anything resembling mass account farming.

New Rules of Survival

To survive, teams must rethink their entire infrastructure, focusing on:

  • Anonymity

  • Realistic user behavior

  • Impeccable technical setup

This is where anti-detect browsers like MoreLogin come into play — essential tools for adaptation in the mobile arbitrage market.

Platform Switching

When Google Play activity halts, teams retrain devs for iOS and continue farming on Apple’s side. This shift allows some to keep their business moving.

How to know when the "thaw" has begun?
Watch insider chats, forums, and communities. If several users report successful uploads — it's time to test.

Should Beginners Get Involved?

Short answer: No, not if your plan is “I’ll just farm a few accounts and start selling.”
Per-account profit is now low. Newbies are typically hired into teams, given instructions, and paid per task. That’s a good way to learn the system and, if desired, grow into a solo farmer.

If you still want to try — start with Android: lower requirements, cheaper mistakes, and faster cycles.

Conclusion

Account farming is not quick money. It’s a complex, technical field with high competition. In 2025, only those who can adapt, track updates, and work in a team survive.

You can start — but don’t expect miracles.
Best-case scenario: you become part of a team.
Worst-case: you burn your budget on 10 bans in a row.


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