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In the arbitrage niche, everything always comes down to one thing — where to get traffic? It’s not that there’s a lack of offers, schemes, or tools. What’s in short supply is a steady stream of webmasters.
You need arbitrage specialists, SEOs, PPC experts, SMM professionals, and other specialists who will work with your product. It doesn’t matter who you are: an affiliate program, a service, an antidetect browser, a tracker, or an agency. Without people at the entry point, there will be nothing at the output.
That’s why companies and brands continue to pour budgets into Telegram seedings, media mentions, and YouTube integrations. Some are beginning to explore Telegram Ads to build their audience within the platform. And this raises a logical question:
Does Telegram Ads work in the arbitrage industry in 2025?
We spoke with marketers, affiliate program owners, and arbitrage media representatives to get the full picture. Here are the conclusions.
There are currently two ways to get started with Telegram advertising:
Via TON Wallet (or stars) — you can do everything yourself.
Via agencies — here the ad accounts are in euros, launches are done through managers, moderation is lenient, and performance is usually better.
Yes, you’ll pay a commission through agencies (on average 20%), but in return, you get proper ad delivery and stable account performance.
Example: You deposit 1000 USDT → you get about 730–750 euros on your balance (after commission and exchange rate). That’s your advertising budget.
One of the most common mistakes is launching ads just to check a box. Like, “Let’s run it — maybe it’ll work.” That doesn’t work. Telegram Ads is not Google or Facebook: here, context rules.
Choose the right channel.
Don’t rush into top-tier channels with insane competition — the auction there is overheated and the cost per subscriber is sky-high. It's better to start with niche, specialized channels that have a live, engaged audience.
Map out your funnel.
The user clicks the ad — what happens next? What's their first contact point? What’s your hook? Where do you send them — a channel, a landing page, a bot? The funnel needs to be simple, logical, and tailored to your target audience.
Make a clear and catchy creative.
No fluff, no “we’re the best.” Just facts, case studies, numbers, screenshots. A short, specific post works better than any long “success story.” The key is to immediately convey why people should care and what value you bring.
And remember: before subscribing, people on Telegram typically check your last 3–4 posts. If they see empty space, outdated reposts, or meaningless content — they’ll close the channel. So without good content, advertising is pointless. The subscriber might come — and then instantly leave.
The cost of a subscriber in TG Ads isn’t fixed — it’s an auction. And there’s no magic “lower price” button. Dozens of factors affect cost. Here are the key ones:
Channel topic: The narrower the niche, the higher the competition for audience. Verticals like iGaming, betting, crypto, and nutra always cost more than broader topics.
Content quality: Telegram evaluates a channel by how users interact after clicking. The better the retention, the lower the cost for the next subscriber. A meaningless channel = €5+ per subscriber.
Creatives: Weak text or generic visuals? Expect high costs. TG Ads responds well to sharp offers, short posts, numbers, case studies, and unique angles.
Brand recognition and reputation: If your brand is known, quoted, or seen around — your subscriber cost drops. People already know where they’re going.
Audience fatigue: Using the same creative for months? Expect rising costs. Telegram isn’t an infinite traffic source — people get tired fast.
Ad account type: Using TON? Subscriber costs can be sky-high (especially if TON’s exchange rate spikes). Agency accounts in euros are more stable, but still niche-dependent.
Simple formula:
Good content = cheaper subscriber.
Bad channel = wasted money.
And prices keep rising. Those who’ve been in the game since 2023 remember when a subscriber cost €0.80–€1. Today, the average is €2.50–€3. In narrow niches like iGaming — it can reach €10–€15.
Here’s what real players in the affiliate industry say about running TG Ads:
PR Director of a major affiliate network:
“Telegram Ads alone won’t carry your strategy. But as part of a broader approach — with PR, content, speaking gigs, and collabs — it’s great. We use TG as an additional touchpoint. It pays off — but not right away. Leads are few, but awareness and warm-up are solid.”
Editor of an arbitrage media outlet:
“TG Ads only works for us if the channel is prepped: posts, case studies, offers, solid funneling. Otherwise, people just don’t subscribe. CTR drops within a week, so creatives must be refreshed. Still, it’s a useful tool for reach and trust, not lead gen.”
CEO of an arbitrage automation platform:
“TG Ads isn’t about ‘launch — spend — get traffic’. It’s about staying visible. Our core traffic comes from community and personal contacts. Telegram is more like a booth at a conference — it shows you exist.”
The pitfalls of Telegram Ads often hide behind early positive results. Creatives burn out fast — CTR can drop noticeably within 1–2 weeks. So you need to constantly refresh messaging and visuals.
Also, ads don’t display to premium users, meaning you miss decision-makers, seasoned affiliates, and service owners. Costs are unstable: one month a subscriber is €2, the next — €4 (excluding agency commission).
And the biggest issue — audience quality. Most of the people coming in are newbies or just curious, not pros. This requires a different funnel and communication strategy. Tools like MoreLogin show this clearly — most incoming users are just testing arbitrage and don’t yet have clear goals, which impacts conversion.
Telegram Ads in 2025 isn’t a magic button. It’s just another tool in your arsenal — and it only works in combination with PR, community, expert content, and a strong offer.
If your goal is simply “get subscribers” — you’ll succeed.
But if you want to attract skilled webmasters, you’ll have to work: build a proper funnel, create quality content, and show real product value.
Because you can buy views.
But you have to earn webmasters.
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