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In modern traffic arbitrage, TikTok Ads and Bigo Ads stand out as two powerful tools for audience acquisition, each with its own strengths. Let’s explore the differences between these platforms, how to use agency accounts, and which one to choose for specific goals.
TikTok Ads is one of the leading channels with global reach. The platform covers about 13.6% of the world’s population and ranks third among social networks in terms of popularity, behind only Facebook and Instagram.
Thanks to advanced targeting capabilities and recommendation algorithms, TikTok allows precise audience targeting. The average ROI is $2 for every dollar spent, and nearly a quarter of marketers consider TikTok the most profitable ad platform.
TikTok shows content not to subscribers, but to the most relevant audience based on behavior. This means even a zero-follower account can get tens of thousands of views.
Average video ad CTR is 1–2%, and with the right creative and audience, it can reach 4–5%.
TikTok’s audience is young and active:
Ages 18–24: 36.2%
Ages 25–34: 33.9%
Gender distribution: 54.8% male / 45.2% female
Best suited for promoting:
Lifestyle brands
Mobile apps
Everyday consumer goods
Cons: High competition, strict moderation, not all verticals allowed.
Important: TikTok prohibits direct ads for gambling, crypto, dating, alcohol, and “blackhat” schemes. But with the right approach (pre-landers, cloaking, creative formats), these restrictions can be bypassed.
Bigo Ads is an ad network based on the apps Likee and IMO, which together attract over 400 million active users per month. Its reach spans Southeast Asia, the Middle East, the CIS, and other emerging markets.
Platform highlights:
Permits “gray” traffic (gambling, dating, crypto, etc.)
Multiple formats: in-feed, fullscreen, native, takeover
AI-driven bid optimization via oCPC and ROAS
Lower competition than TikTok or Facebook
Bigo focuses heavily on the 18–25 age group, and with fewer advertisers, it boasts:
CTR: 3–4% (compared to TikTok’s 1–2%)
CPC: 30–50% lower
Advantages:
Flexible moderation
High responsiveness
Cheap traffic
Simplified access via agency accounts
This makes the platform ideal for working with “gray” and even “black” traffic — especially when using smart pre-landers and creatives.
AI-based smart optimization:
The system optimizes bids based on oCPC, ROAS, and CPA. Even with small budgets, campaigns can be effective thanks to machine learning algorithms.
If you’re tired of blocks, high competition, and costs on Facebook or TikTok, Bigo Ads could become your secret weapon.
Bigo is perfect for:
Arbitrage marketers with small budgets
Niche and vertical testing
Scaling profitable offers with high ROI
In 2025, Bigo Ads is becoming a key channel for gray traffic, mobile apps, and LeadGen. The sooner you get in — the cheaper your clicks will be.
Direct access to Bigo Ads is only possible through a verified legal entity with a contract. This process is lengthy and inconvenient for arbitrage marketers. Agency accounts solve these problems.
Benefits of agency accounts:
Easier moderation
Fast account creation
Funding without credit cards
Access to more countries for targeting
Priority support
The choice depends on your goals:
For whitehat offers, e-commerce, and mobile apps → TikTok Ads is the right fit: massive reach, scalability, and brand-friendly advertising.
For gray verticals, low-competition offers, and tests with limited budgets → Choose Bigo Ads: fewer restrictions, cheaper traffic, and higher engagement.
For experienced arbitrage marketers → Use both platforms in combination for A/B testing and traffic source diversification.
MoreLogin allows you to run dozens of ad accounts, each in a separate virtual environment, minimizing the risk of bans.
TikTok Ads and Bigo Ads actively monitor IPs, fingerprints, cookies, and other metadata.
If you’re driving traffic through multiple accounts, it's crucial that they don't "overlap" in terms of browser data.
On Bigo Ads, where stable sessions, fast moderation, and cabinet status tracking are key, MoreLogin helps avoid unnecessary platform suspicion.
Without an anti-detect browser like MoreLogin, you significantly increase the risk of account loss, moderation issues, and inefficient ad spend.
TikTok Ads is an excellent solution for large-scale brands and whitehat offers targeting a younger audience. However, it requires budget and patience due to strict moderation.
Bigo Ads is a lower-competition alternative with high CTR and a more flexible policy. It's especially relevant for arbitrage marketers working in “gray” niches and looking for fresh, high-ROI traffic sources.
Agency accounts simplify the setup process and unlock additional features. In 2025, Bigo Ads could become a real breakthrough for those seeking high-profit, low-cost traffic.
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